The most common mistakes when developing a digital marketing strategy happens when it comes to the similar and related, but different concepts of search engine optimization (SEO) and search engine marketing (SEM). These items are also referred to as organic (SEO) and inorganic (SEM) search, both are focused on using Google (and to a lesser …
Increase your search engine visibility and conversions with paid media campaigns. 64% of users click on Google Ads when they shop online. Creating tailored ads and selecting the correct keywords for your target audience drives more traffic to your website, which in turn increases sales. Google ads guarantee short-term results leading to a perfectly balanced …
It can be difficult to rank organically. Google Ads can help with extra targeting. Here are 5 tips to help you reach specific audiences and improve click-through rates: Adds Many Extensions Sitelink Extension Callout Extension Structured Snipped Extension Call Extension Message Extension Location Extension Affiliate Location Extension Price Extension App Extension Promotion Extension 2. Use …
According to Think with Google, 53% of shoppers always do research before buying any product or service. Whether you’re are a B2B company or a B2C company, your website is the backbone of your e-commerce business, and your goal is to gain as many website visitors as possible. Increased web traffic means more lead conversions for newsletters, webinars, call-to-action, …
15 Easy Strategies to Increase E-commerce Website Visitors Read More »
Google rankings have been stable over the past couple of weeks. This is exciting and concerning for SEO experts because this indicates early signs of a Google algorithm update. Here are some tools to track when a Google update may be coming so you can prepare your keywords, content, and Google analytics for a possible …
Is Google Search Ranking Algorithm Update Coming Soon? Read More »
According to McKinsey, 25% of revenue and profits are directly attributed to new products. When you test your concept on your website, social media, and other digital marketing materials early in the development process it increases the odds that your product launch will succeed. Engage with your customers to help you research and test campaigns …
🎆 Happy 2022! The team here at Miller Media hope you have a great New Year’s Celebration! With the new year comes new business goals. We can help you achieve those goals by providing a variety of digital marketing services: 🔹 Pay Per Click Campaigns 🔹 Web Design & Development 🔹 SMM 🔹 Custom WordPress Development 🔹 Mobile Web Development 🔹 Branding …
There are 4.39 billion internet users, with the worldwide total growing by 10%-15% each year. Thanks to the Internet, we are no longer separated by physical boundaries — our world is a “global world”. People across the globe can connect with one another. Every day, about 15% of all Google searches are brand new. Everything you …
The Most Critical Google Ads (AdWords or PPC) Trends Search engine marketing (SEM) or #PPC has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Paid search has become so complex that it is more difficult than …
Google Pay Per Click (PPC) is a fast and effective way to drive qualified targeted website visitors to your website. There are so many reasons why you should be advertising on Google. Here are a few that really stand out! 1. Businesses make an average of $2 in revenue for every $1 they spend on …
