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Why is website navigation so important?

Why is website navigation so important?

An organized and transparent navigation system acts as a table of contents or a road map to direct visitors to the page and information of your website. It is important to have visitors stay, pursue content, and have a positive user experience. The goal is to generate more leads for sales and create brand loyalty. With this in mind, users are typically asking 3 questions: “where am I?”, “where have I been?”, and “Where else can I go?” Your navigation should answer these questions visibly. Some website navigation best practices are: 

✅ Easily Found

✅ Consistent 

✅ Correct Order

✅ Specific

✅ Minimize Links 

✅ Recommend Next Steps (blog nav)

Need to improve your website navigation? Call 248.528.3600

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