The path to purchase has shifted over the years. Knowing when and where to show up digitally is essential for connecting with current and potential customers. Shoppers like to combine in-store and online experiences based on their changing needs, so it is important to have a strategic marketing plan that accounts for both. Let’s start …
Customers Use Google to Browse, Research, and Buy Read More »
There are multiple search features beyond organic search results including Google Ads, People Also Ask, knowledge panels, top stories, and videos. According to Semrush Sensor, most SERPs have at least one of these features. In the U.S., only 2.34% of desktop SERPs do not have a feature. Translation, 2.34% of SERPs only list the top 10 organic …
Google Search Results & Features You Need to Know Read More »
The home page is the first impression potential clients will have of your website and company. There are 5 important questions your home page should answer so your new visitor converts to a fresh lead: Who are you? How did your company start? What is your story? How was your product or service created? …
SERP stands for search engine results page. Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. This leads to Google making changes in the way that search results are delivered and could affect the way your business appears to your …
Since August 2018, Google has crack down on websites that are categorized as medical, health, financial, news fields, and any sites considers impacting one’s livelihood to help prevent the spread of false information. Having an EAT (expertise, authority, trustworthiness) strategy is now a necessity with Google’s rigorous standards and updates. Human quality raters use Google’s …
How to Affect the Outcome of Google Core Algorithm Updates Read More »
Learn where to find data on website traffic, user engagement, events, and conversion reports with Google Analytics 4. Previous you may have been using, Universal Analytics, that was session-based and used hit types such as page hits, event hits, and social interaction hits. Google Analytics 4, on the other hand, is event-based meaning all hits …
4 Tips That Will Get You Up & Running with Google Analytics Read More »
Googlebot is a web crawler used by Google to gather information from news, images, and videos needed and build a searchable web index on mobile and desktop. It sees websites as users in the latest Chrome browser. The bot’s machines determine how fast and what websites to crawl. Google’s Search Index: URLs > Crawl Queue …
It can be difficult to rank organically. Google Ads can help with extra targeting. Here are 5 tips to help you reach specific audiences and improve click-through rates: Adds Many Extensions Sitelink Extension Callout Extension Structured Snipped Extension Call Extension Message Extension Location Extension Affiliate Location Extension Price Extension App Extension Promotion Extension 2. Use …
Google rankings have been stable over the past couple of weeks. This is exciting and concerning for SEO experts because this indicates early signs of a Google algorithm update. Here are some tools to track when a Google update may be coming so you can prepare your keywords, content, and Google analytics for a possible …
Is Google Search Ranking Algorithm Update Coming Soon? Read More »
Google’s Quality Raters Guidelines are used to standardize how third-party raters score search results tested by Google. The purpose is to bring a certain amount of objectivity for publishers and SEO experts when judging search results’ usefulness. EAT (Expertise, Authoritativeness, and Trustworthiness) is a major concern when it comes to SEO. It was NOT confirmed …
Author Expertise is Important to Google’s Algorithm? Read More »
