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Search Engine Marketing

Content is King or Queen: Make Your Content Make a Difference

Content, content, content. It’s an obvious part of any interactive website experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? http://bit.ly/hU0l7B

Website Mistakes that your B2B Company is Probably Making

Connecting with today’s B2B new socially-enabled buyer, or “Customer 2.0”, has become especially challenging for B2B manufacturing organizations. And along with the web increasingly becoming the preferred channel for customers find new sources and to do their research, having a functional website has become not just an option, but a necessity. Yet, B2B websites still …

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Drive Quality Targeted Visitors thru Search Engine Marketing

Since the dawn of the internet and Al Gore the web has quickly advanced as the best option for advertising these days. This is because of the dependence of people on various search engines in order get information quickly and easily. Search engine marketing or PPC is a fast and effective way to drive targeted …

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New SEO Practices for a Google Caffeine World-There’s a direct correlation in site speed and indexing

The paradigm of SEO is the consequence of its misuse. But that’s what Caffeine is for – to clean up the mess. Of course there’s good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they’re just no longer sustainable. …

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How to Maintain Your Sanity While Optimizing Your Marketing

Marketing has always been about connections between real people. We lost a bit of that during the mass marketing era of the last century. The Internet now puts our brand experience in the hands of buyers, with or without us. Case in point: who owns your home page – you, or Google? (I vote for …

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