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5 Ways to Drive Traffic and Sales with Short Videos

Currently, short video content better than traditional long-form content. Short-form videos became popular thanks to social media platforms such as TikTok, Instagram Reels, YouTube Shorts and Snapchat. They are fast-paced, emotional, and engaging. They also can easily be distributed across multiple platforms, and the content style is addicting due to its short nature. Adopting a video marketing strategy …

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10 Fundamental UI Design Principles You Need to Know for Your Website 

Effective user interface (UI) design is about removing as many obstacles, bottlenecks, stumbling blocks, and potential causes of confusion as possible from the user experience. This is extremely important for users to stay on your website.  The aim is to create an experience that all users find fluid and intuitive to navigate that will keep them …

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10 Image SEO and Alt Tags Optimization Tips

Google Image searches account for 22.6% of all searches. Optimize your images to gain more traffic from search engines to your website and rank higher on Google’s results page. Images are an important part of on-page SEO and Google is increasingly showing images in the regular search results, often above the usual organic results. Another important reason you …

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14 Reasons Why WordPress is the Best for Creating Websites

Building a website is the first step to starting an online business. There are many options out there, but here are 14 reasons why WordPress is the best content management system option for your business’s website: 1. WordPress is Everywhere WordPress is used by more than 60% of all the CMS websites and more than …

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7 Top WordPress Trends You Should Watch

WordPress powers around 43% of all websites, making it the most popular content management solution. WordPress’s success is due to its flexibility and ease of use for many kinds of websites for different marketplaces. Here are trends that will shape the entire WordPress ecosystem:  Headless WordPress  In 2021, WP Engine conducted a study that revealed that 64% …

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Tips to create eye-catching product pages for your online store

The internet allows for a huge marketplace, making it hard to stand out when you own an online shop. Websites and apps that stand out and manage to get the attention of potential customers are the best way to compete with big brands. You want your product pages to have these important elements:  ✅ Product name …

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How Embedding a YouTube Video Helps Your Website’s SEO

One lesser-known tactic to help boost the SEO of your website is to embed a YouTube video. Some may have shied away from this technique because it slows load times, however if strategically placed they can be a great engagement tool to help potential clients stay longer on your website. Other possible benefits you may …

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Aspects of Web Design to Focus on for High Conversion

Aesthetic features are crucial for a website’s success, but another one of the most critical indicators of a website’s effectiveness is its ability to generate conversions. The higher the percentage of site visitors, the higher your potential conversion rate. Here are areas of design to focus on if you want to create a high converting website:  …

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