To create a website that grabs viewers’ attention and stands out from your competition it takes a robust study of psychology, sociology, marketing, and graphic design. This can take years and if you are busy business owner your time is limited. While it is best to hire designers internally or a digital marketing agency to …
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According to the Digital Advertising Network, email marketing is 40% more effective than social media advertising. Email marketing is great for accessibility, easy of use, and an affordable alternative to other forms of marketing. The company Barillance found a 15.11% conversion rate for users making purchases through websites. Ecommerce websites should incorporate email into their marketing plan …
Long-form and short-form videos are a great way to generate new clients as well as build an audience for your brand. Whether you post them on YouTube, TikTok, other social platforms, or your business’s website, it can be difficult to come up with ideas that are relevant to what you are selling. Here are 25 …
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User experience aims to put customers first and perform in a way that is best for them when visiting a website or experiencing an ad campaign. It is important to keep this in mind when building out your business’s marketing plan. Here are 4 ways to strengthen audience engagement using UX designing your plans: 1. …
4 Necessary Elements of UX Design for Your Marketing Plans Read More »
The internet world is overflowing with content. It can be overwhelming creating content that flags down your target audience. Businesses of all sizes need to combine brilliant copywriters and designers to communicate effectively. Here are several ways to help you organize your content that effectively communicates important information with your stakeholders, employees, customers, prosects, shareholders, …
How to Make Your Content Effective in the “Big Content” Era Read More »
Age-bias is a problem in most tech related web designs. Consumers ages 55 and over are growing in number and control 70% of the wealth in the USA. While there is a blanket assumption that older generations do not want or need to learn how to use technology, they would be extremely wrong to hold onto …
User experience design involves a lot of research and testing of designs. Companies often never launch their website due to getting stuck in the testing phase. Here are 7 focused questions to ask to help determine if your need to continue testing or feel confident in your decision and launch your design: 1. What is …
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A click-through rate (CTR) is an online marketing metric used to track user engagement of your digital marketing channels. CRT measures how many people click on your campaign and how many times your campaign shows up to users. This metric is mostly used when tracking PPC, SEO, paid social ads, and email campaigns with the …
If your business’s website loads slowly, you are losing business! Speed = Revenue. Users are far more likely to bounce out of a slow website. A SEO blog Backlinko analyzed 1 million Google search results and found “a strong correlation between site speed and Google rankings.” Google’s PageSpeed Insights is a resourceful tool to help you find …
Great website user interface (UI) design is the deciding factor in whether a client makes a purchase or requests your services when shopping online. It is important when creating your business’s website you take the correct steps in the design and development process. Here are 5 common mistakes that businesses make when creating their website: …
