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Build a Stong Website Foundation with Strong Keywords

When you tackle a new website it can be very overwhelming. The best way to do this is to start by looking online—and thinking like a customer! One of the best and easiest places to begin scouting out keywords is right on your web site. Look through all your pages and pick out the words …

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Video optimization is crucial if you want your video to be found by your audience

The search engines can crawl a lot of content around the video which influences its ranking. In fact, the search bot will determine the videos quality by the textual content around the video. Meaning links, description, tags, title and script. The script is a transcription of the video that is attached to the time-line. This …

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10 Things Customers Want on a Website

We have all heard the expression: “You only get one chance at a first impression”; it never ceases to amaze me how neglected industrial websites have become over the years. Size doesn’t matter online; No more excuses! Here are a few things to consider when creating your new online presence. Read the article 10 Things:

Dissecting the Real Challenges to B2B Search

The truth is that B2B search can be challenging. The satisfaction of delivering new customers and demonstrating near-term revenue is often missing. The known keyword universe appropriate for most B2B search programs is typically much smaller than in B2C. And with online conversions usually removed from actual offline sales, the inevitable question of “how’s our …

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New SEO Practices for a Google Caffeine World-There’s a direct correlation in site speed and indexing

The paradigm of SEO is the consequence of its misuse. But that’s what Caffeine is for – to clean up the mess. Of course there’s good SEO, but anyone in the field has seen entire industries centered on paid and reciprocal link building. Not that either practice is inherently bad, they’re just no longer sustainable. …

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7 “Rs” for B2B Marketing Content Planning

Content is the fuel for Industrial eMarketing. With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have …

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