Content, content, content. It’s an obvious part of any interactive website experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? http://bit.ly/hU0l7B
How effective is your website design? Does your website engage the user at every stage? At any time, website visitors are in one of the following stages: 1. Attention, 2. Interest, 3. Desire, 4. Action, or 5. Satisfaction. Data-driven, user friendly design, in all of its forms, packs a powerful punch when it comes to …
Is your website design effective? How does it measure up? Read More »
The past 13 years I have heard the same thing over and over from my industrial manufacturers. “I don’t want to put that online because my competitor will learn my deepest darkest trade secrets!” Learn how telling all will help you attract the “right” prospects and by doing so how it will not only invite …
Turn your Website into a Powerful Marketing Tool Read More »
Its 2011, so what are your online marketing plans for the New Year? Will you be investing more in Pay Per Click (PPC)? Will you start blogging, tweeting? Whatever your online marketing plans, the end goal is likely to attract more people to your website in the hopes that this will translate into new customers, …
5 Reasons Your Website Isn’t Attracting B2B Sales Leads Read More »
Its 2011 and if your site is slow, people will leave. What you may not know is that Google also uses site speed as a ranking factor. Bottom line- the faster you can make your site, the better your chance of obtaining organic success. Here are 10 tips to speed up your site. Read More: …
The homepage is what many people see when first encountering a website, and it can lead to a lasting impression (negative or positive) that can affect their decision to return to it. Designing a homepage is as much a science as it is an art form. It requires attention to detail, paying attention to the …
There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the best looking physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it? It has to do with online search. Through online …
Being Found Online & Connecting With Customers 10 Tips Read More »
If you don’t ask for the sale someone else will. In short, keep your call to action clear by making sure it is the most visually prominent thing on the page, placed above the fold, and written in words that reflect the visitor’s perspective, and you should never have to worry about visitors wondering “What …
When it comes to Search Engine Optimization your website should tell a story, beyond SEO the secret to a successful site is that the same content should make prospective buyers want to read it! What is the story that your customer cares about? What problem do you solve? How do you entertain them? How do …
Connecting with today’s B2B new socially-enabled buyer, or “Customer 2.0”, has become especially challenging for B2B manufacturing organizations. And along with the web increasingly becoming the preferred channel for customers find new sources and to do their research, having a functional website has become not just an option, but a necessity. Yet, B2B websites still …
Website Mistakes that your B2B Company is Probably Making Read More »
