How can you optimize your website content for an audience if you don’t know who they are or what they want? This customer-centric approach to marketing is one that we have been advocating for years! Here are 3 Ways Customer Website Optimization is a lot Like Fishing.
There are some great benefits of SEO and PPC together
An ODE to the Organic Link| The Decline of Organic Links Infographic http://t.co/IpgXabBa via @seobook
Google recently announced that they would now places a large emphasis on new content or “Fresher, more recent results”. Its an important goal to take a look at your old website content and maybe give it some fresh new content for 2012. Read More: Website Content Marketing
I’m not a huge fan of PDF documents and it’s not advisable to inundate your website with PDF documents, the good news is that you can use them sparingly, safe in the knowledge that Google is better than it’s ever been at extracting their meaning and indexing them as they would a HTML file. There …
How to Maximize PDFs And Search Engine Visibility 3 Tips Read More »
Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the …
For small business owners, SEO and search engine marketing (PPC) presents an amazing and cost-effective opportunity to drive traffic, leads and sales online. The biggest mistake I see from otherwise smart, talented marketers at small businesses are…Read More SEO Small Business
Its 2011 and if your site is slow, people will leave. What you may not know is that Google also uses site speed as a ranking factor. Bottom line- the faster you can make your site, the better your chance of obtaining organic success. Here are 10 tips to speed up your site. Read More: …
When it comes to Search Engine Optimization your website should tell a story, beyond SEO the secret to a successful site is that the same content should make prospective buyers want to read it! What is the story that your customer cares about? What problem do you solve? How do you entertain them? How do …
Connecting with today’s B2B new socially-enabled buyer, or “Customer 2.0”, has become especially challenging for B2B manufacturing organizations. And along with the web increasingly becoming the preferred channel for customers find new sources and to do their research, having a functional website has become not just an option, but a necessity. Yet, B2B websites still …
Website Mistakes that your B2B Company is Probably Making Read More »
