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3 Ways Customer Website Optimization is a lot like Fishing

How can you optimize your website content for an audience if you don’t know who they are or what they want? This customer-centric approach to marketing is one that we have been advocating for years!  Here are 3 Ways Customer Website Optimization is a lot Like Fishing.

How to Maximize PDFs And Search Engine Visibility 3 Tips

I’m not a huge fan of PDF documents and it’s not advisable to inundate your website with PDF documents, the good news is that you can use them sparingly, safe in the knowledge that Google is better than it’s ever been at extracting their meaning and indexing them as they would a HTML file. There …

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PPC and SEO Are Better When Used Together

Many people approach SEO and PPC as completely separate strategies. There are many ways in which SEO and PPC efforts complement each other, and lead to a more successful search strategy. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the …

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The Biggest Mistakes SMBs Make with SEO and Internet Marketing (and How to Avoid Them)

For small business owners, SEO and search engine marketing (PPC) presents an amazing and cost-effective opportunity to drive traffic, leads and sales online. The biggest mistake I see from otherwise smart, talented marketers at small businesses are…Read More SEO Small Business

Website Mistakes that your B2B Company is Probably Making

Connecting with today’s B2B new socially-enabled buyer, or “Customer 2.0”, has become especially challenging for B2B manufacturing organizations. And along with the web increasingly becoming the preferred channel for customers find new sources and to do their research, having a functional website has become not just an option, but a necessity. Yet, B2B websites still …

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