How effective is your website design? Does your website engage the user at every stage? At any time, website visitors are in one of the following stages: 1. Attention, 2. Interest, 3. Desire, 4. Action, or 5. Satisfaction. Data-driven, user friendly design, in all of its forms, packs a powerful punch when it comes to …
Is your website design effective? How does it measure up? Read More »
The past 13 years I have heard the same thing over and over from my industrial manufacturers. “I don’t want to put that online because my competitor will learn my deepest darkest trade secrets!” Learn how telling all will help you attract the “right” prospects and by doing so how it will not only invite …
Turn your Website into a Powerful Marketing Tool Read More »
There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the best looking physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t exist. Have you encountered it? It has to do with online search. Through online …
Being Found Online & Connecting With Customers 10 Tips Read More »
Driving quality traffic to your homepage is important, but making the destination worthwhile is vital. Usability
