Companies that participate in Business-to-Business sales will notice that changes are arising in how to market your products or services to clients. It is important that you clean out any old practices and replace them with what the current trends that indicate will be the new norm. Here are 5 B2B marketing trends to start …
B2B marketing is not as simple as B2C marketing, and it can be hard keeping a solid plan in motion. Your plan needs to be flexible enough to account for chaotic sales cycles and the ever-expanding marketplace. Here are 7 underrated methods businesses need to use to develop an effective marketing strategy: 1. Live Videos …
7 Underrated Methods to Upgrade Your B2B Marketing Strategy Read More »
Most people are familiar with B2C influencer marketing. Celebrities promote a product you want to sell, and you gain more clients. However most don’t know that B2B influencer marketing is a huge opportunity for companies of all sizes the generate better ROI from their content. B2B influence is more focused on practicality and relevance rather …
4 Ways B2B Influencer Content Builds Better Marketing Reach & ROI Read More »
It is important for businesses to protect their website and data from unauthorized access or attack. Cyberattacks can cause both financial and reputational damage, especially businesses that aren’t prepared or equipped to bounce back. This was particularly noticeable during the pandemic. According to Verizon, 43% of data breaches involve small and medium businesses and 83% are …
When it comes to digital marketing for certain products or services collaborating with business that have teams that completement each other can create a campaign with massive success. Additional benefits include: ❇️ Better Communication Cross functional teams can communicate with each other without arbitrary department walls. If a problem arises that one department can’t solve, the …
According to Think with Google, 53% of shoppers always do research before buying any product or service. Whether you’re are a B2B company or a B2C company, your website is the backbone of your e-commerce business, and your goal is to gain as many website visitors as possible. Increased web traffic means more lead conversions for newsletters, webinars, call-to-action, …
15 Easy Strategies to Increase E-commerce Website Visitors Read More »
💼Gradients in text & icons Adding gradients to flat icons and backgrounds add vibrance to mundane or stock photos. Using a gradient as a text fill can also provide maximum impact of an important word (preferably a keyword). Flat illustrations are starting to feel boring so applying a gradient to certain areas of an illustration …
If you don’t update your industrial business website very often, you may want to rethink your online content strategy. A little more than eight months after unveiling “Panda,” an update to Google’s website search algorithm that puts a higher priority on high-quality content, the search giant has announced a new update that aims to provide …
New Google Search Update| Why you should update your B2B Industrial Website Read More »
