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SEO Tips

Yikes! It’s Friday the 13th!

Here are 13 unlucky marketing strategies to avoid if you wish for business to be successful:  🐈‍⬛ Avoid keyword stuffing for SEO 🪜 Avoid plagiarizing body copy  ❌Avoid pulling images straight off Google & stealing artwork  ⛓️Avoid spamming email marketing ☠️Avoid posting only selling content on social media  🤖Avoid AI generated content if unfamiliar with the tools …

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6 Holiday SEO Tips to Boost Traffic to Your Business’s Website 

According to the National Retail Foundation, studies show that American consumers spend roughly around $988 on gifts for family, friends, and loved ones. Now is the time to make sure your website’s SEO is helping you ranker better and drawing your audience to the pages they need to make their purchases. Here are 6 tips …

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SEO for Healthcare to Help Grow Your Medical Business 

Google and other search engines take a careful eye to medical business websites. Creating SEO-friendly healthcare content while also selling your product or services can be difficult. Keep in mind expertise, authoritativeness, trustworthiness (E-A-T) and your money your life (YMYL) principles when creating content for your website. Include well-research information and statics that could directly …

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How to Cluster Your Keywords on Your Website for Better SEO

Not to be confused with the black hat tactic keyword stuffing, which would create negative SEO results, keyword clustering is a strategy that consist of pooling together similar keywords into groups. This group of similar keywords will signal to search engines that your web page contains a good answer to a search query. Clustering helps …

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Use Pain-Point SEO Strategy to Drive Conversions 

If you have business goals that are set up in Google Analytics, and you are measuring product or service conversions that come directly from content, then most of your first click and last click conversions probably comes from a few blog posts. It is rare that the posts with the highest volume of traffic, have the highest volume of conversions. …

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SEO Trends That Can Help Your Content Rank Higher in Search

The best practices of search engine optimization are always changing, which means that your business needs to change their strategy with each new update that Google makes to its algorithms. Semrush offers insights into these updates to help inform you how you should approach your content strategy:    Embrace these topics to encourage more search …

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How to Apply Text Classification as a Keyword Strategy for Advanced SEO

Placing keywords into website content is like arranging furniture for the home. You must know where the keywords fit comfortably so that users feel at home on your website. Apply text classification to your SEO strategy to help with this. Text classification using Term Frequency/Inverse Document Frequency (TF-IDF) analyzes the importance of words within a …

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