In the battle for marketing dollars, many businesses are torn between search engine optimization (SEO) and pay-per-click (PPC) advertising.  In a recent survey, 72 percent of businesses surveyed reported they plan to spend more on PPC in 2014, up from 70 percent who increased spending in 2013. Google AdWords was by far the area where businesses planned to spend the most money on paid search, followed by Bing Ads, display networks, and Facebook.   PPC or SEO?