Google’s Quality Raters Guidelines are used to standardize how third-party raters score search results tested by Google. The purpose is to bring a certain amount of objectivity for publishers and SEO experts when judging search results’ usefulness. EAT (Expertise, Authoritativeness, and Trustworthiness) is a major concern when it comes to SEO. It was NOT confirmed …
Author Expertise is Important to Google’s Algorithm? Read More »
Keeping your website content updated is imperative when your goal is to drive traffic, improve search visibility, maintain customer engagement, and convert the audience to paying clients. Search engines such as Google prioritizes easily accessible and useful information. Back in 2016, the web was made up of about 130 trillion individual pages, but the Google …
How & Why You Must Improve or Remove Your Old Content Read More »
Content marketing is currently undervalued and misunderstood among the business world. Often companies’ use only a blog, but there are many ways to include content in marketing strategies. Your goal with content should be to help your users. When you give valuable information, you get a lot in return (potential client or loyal follower). Here are 10 …
Brands that want to grow rapidly grow often spend most of their budget on paid campaigns in an advertisement. While these campaigns are useful, prioritizing organic traffic is paramount to the overall success of the company and strengthening b2c relationships. Here are 6 ways to help boost organic social traffic: Use a Brand Manual/Guide Post …
Concept testing is a great way to engage with customers and maximize time and money on a new product idea effectively. Here are 4 tips to help the concept testing process smoother: Include an intro screen/card Having an intro can help testers know where to start and know what they are looking for. It can …
According to McKinsey, 25% of revenue and profits are directly attributed to new products. When you test your concept on your website, social media, and other digital marketing materials early in the development process it increases the odds that your product launch will succeed. Engage with your customers to help you research and test campaigns …
There are 50,000+ WordPress plugins in the official directory, with new ones being added daily. This makes WordPress the most flexible CMS for businesses to use. WooCommerce powers 28% of all stores worldwide. If you decide to create a WordPress website with the team at Miller Media, here are the most popular with over a …
WordPress.org Plugins Received 1 Billion Total Downloads, & Counting Read More »
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💼Gradients in text & icons Adding gradients to flat icons and backgrounds add vibrance to mundane or stock photos. Using a gradient as a text fill can also provide maximum impact of an important word (preferably a keyword). Flat illustrations are starting to feel boring so applying a gradient to certain areas of an illustration …
The total number of WordCamps (a WordPress event) to ever take place is growing rapidly. As of Feb 27th, 2020, more than 1084 were organized in total all over the globe, held in 76 cities, 65 countries, on 6 continents. This event has around 6,000 speakers in total and around 7,500 total sessions discussing ways to improve …
