Having a robust brand shapes marketing strategy and supports business goals related to customer experience. When building a brand consider the following: ❇️ Target Audience Research by talking (via social media, survey, or in-person) to current and potential customers about what they’re looking for in a brand that sells similar products or services. Use their language …
Be it a brand project, website development, or other digital marketing activities, it is important to know who you are as a company. Here are 10 questions to help you know your business: How would you describe your company from an eagle-eye view? Where do you see your company in 1, 5, 20 years? What …
10 Key Questions to Ask Before Seeking a Design Agency Read More »
Your website is an essential part of your business, so keeping design, content, and important information up to date is a task to keep track of daily. Digital marketing firms offer to do this for you when it gets too be overwhelming, but when do you truly know when you need to consider using one? …
An organized and transparent navigation system acts as a table of contents or a road map to direct visitors to the page and information of your website. It is important to have visitors stay, pursue content, and have a positive user experience. The goal is to generate more leads for sales and create brand loyalty. …
When deciding what CMS to create your website in consider WordPress. According to codeinwp.com, WordPress’ usage is growing and is currently the most popular CMS for the 7th year in a row as of 2022. Additional reasons to use WordPress over other CMS systems are: 50-60% is WordPress’ share of the global CMS market New York …
Minimize damage and prevent future negative SEO campaigns against your website and business. First, create a list of the new backlinks you need to remove. Track all the backlinks of your website, then check the new ones and their domain authority. If any backlinks loo suspicious write it down. After that reach out to the …
Combat a Negative SEO Campaign Against Your Website Read More »
Negative SEO can cause a serious security risk to your website and business. Here are 8 very important steps to get ahead of hackers: Set Up Google Search Console Email Alerts Track Your Backlinks Protect Your Backlinks Protect Your Website from Malware and Hackers Check for Duplicate Content Keep Track of Your Social Media Mentions …
Negative SEO is when you sabotage your competitors’ search rankings using black-hat SEO, illegal, and other unethical methods including website hacking, building spam links, copying and pasting a competitor’s website content all over the internet, pointing links to a competitor’s website by using keywords like Viagra, poker online, gambling, etc., posing as your competitor and …
There are 123,498,018 Total Theme Downloads from WordPress.org The average price of a premium WordPress theme is $40 and the three most popular themes Divi, Avada, and Genesis have a 17% market share. ThemeForest, a site that sells web templates, has more than 11,000 WordPress themes. Over 70% of ThemeForest searches are focused on niche …
Design trends can enhance the user interface design of your website. Pay attention to what’s trending now so that you don’t end up with a design that falls out of style quickly. You want loyal consumers and potential new clients to believe you communicate effectively by keeping your information up-to-date and your website fresh and modern. …
