Google’s Quality Raters Guidelines are used to standardize how third-party raters score search results tested by Google. The purpose is to bring a certain amount of objectivity for publishers and SEO experts when judging search results’ usefulness. EAT (Expertise, Authoritativeness, and Trustworthiness) is a major concern when it comes to SEO. It was NOT confirmed …
Author Expertise is Important to Google’s Algorithm? Read More »
Keeping your website content updated is imperative when your goal is to drive traffic, improve search visibility, maintain customer engagement, and convert the audience to paying clients. Search engines such as Google prioritizes easily accessible and useful information. Back in 2016, the web was made up of about 130 trillion individual pages, but the Google …
How & Why You Must Improve or Remove Your Old Content Read More »
Content marketing is currently undervalued and misunderstood among the business world. Often companies’ use only a blog, but there are many ways to include content in marketing strategies. Your goal with content should be to help your users. When you give valuable information, you get a lot in return (potential client or loyal follower). Here are 10 …
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Having a robust brand shapes marketing strategy and supports business goals related to customer experience. When building a brand consider the following: ❇️ Target Audience Research by talking (via social media, survey, or in-person) to current and potential customers about what they’re looking for in a brand that sells similar products or services. Use their language …
Be it a brand project, website development, or other digital marketing activities, it is important to know who you are as a company. Here are 10 questions to help you know your business: How would you describe your company from an eagle-eye view? Where do you see your company in 1, 5, 20 years? What …
10 Key Questions to Ask Before Seeking a Design Agency Read More »
Your website is an essential part of your business, so keeping design, content, and important information up to date is a task to keep track of daily. Digital marketing firms offer to do this for you when it gets too be overwhelming, but when do you truly know when you need to consider using one? …
An organized and transparent navigation system acts as a table of contents or a road map to direct visitors to the page and information of your website. It is important to have visitors stay, pursue content, and have a positive user experience. The goal is to generate more leads for sales and create brand loyalty. …
Design trends can enhance the user interface design of your website. Pay attention to what’s trending now so that you don’t end up with a design that falls out of style quickly. You want loyal consumers and potential new clients to believe you communicate effectively by keeping your information up-to-date and your website fresh and modern. …
Creating great content isn’t easy, but it’s the only way you will be able to achieve and sustain top organic position on the major search engines like Google. Think of your website or article content as an investment. The more time and resources you spend making it the best resource on that particular topic, the more …
