According to Google, almost 49% of consumers in surveyed countries agree that they have done more shopping online in the past year. An ecommerce business needs to have a multiple channel strategy. Customers expect to be able to shop through your website, app, or within an ad experience on social media. Your goal should be …
If you are B2B brand a great place to expand reach and generate quality leads is LinkedIn. LinkedIn is a business focused platform that can help cultivate business relationships and keep up with industry news as well as share current expertise. Research by the Content Marketing Institute indicated that 93% of B2B marketers use LinkedIn for …
Grow Your Business on LinkedIn with These 7 Strategies Read More »
We all want to create content that draws our audience to our website, but there are some techniques that could be hurting your SEO. If your webpage title, headings, and URL are not relevant to its content promised, Google might penalize you, which could severely impact your rankings. Using clickbait titles with outrageous claims to …
Customers are increasing relying on online sales and businesses to purchase everyday items they need. With so many options they are often bouncing between websites too gain the best deal. This may lead to them abandoning their chart or only “window shopping” through your online catalog. Here are several e-commerce techniques you can use to …
E-commerce Techniques to Get Customers to Complete the Purchase Read More »
Not to be confused with the black hat tactic keyword stuffing, which would create negative SEO results, keyword clustering is a strategy that consist of pooling together similar keywords into groups. This group of similar keywords will signal to search engines that your web page contains a good answer to a search query. Clustering helps …
How to Cluster Your Keywords on Your Website for Better SEO Read More »
Facebook is emailing businesses to inform then that Meta is no longer supporting the ability for sellers to create vehicle & real estate / rentals listings using a Facebook business Page. It Reads: Starting on January 30, 2023, Meta will no longer support the ability for sellers to create vehicle & real estate / rentals …
Attention, Vehicle & Real Estate Industry! Important Facebook Marketplace Alert! Read More »
Daily operations of your business can sometimes lead to neglect of marketing side. Without self-promotion this can lead to new customers to overlook your business and previous customers to forget about your brand. To help keep up with the important PR side of your business here are 11 tips that you may have not thought …
To create a website that grabs viewers’ attention and stands out from your competition it takes a robust study of psychology, sociology, marketing, and graphic design. This can take years and if you are busy business owner your time is limited. While it is best to hire designers internally or a digital marketing agency to …
15 Graphic Elements to Improve Your Business’s Website Read More »
According to the Digital Advertising Network, email marketing is 40% more effective than social media advertising. Email marketing is great for accessibility, easy of use, and an affordable alternative to other forms of marketing. The company Barillance found a 15.11% conversion rate for users making purchases through websites. Ecommerce websites should incorporate email into their marketing plan …
If you have business goals that are set up in Google Analytics, and you are measuring product or service conversions that come directly from content, then most of your first click and last click conversions probably comes from a few blog posts. It is rare that the posts with the highest volume of traffic, have the highest volume of conversions. …
Use Pain-Point SEO Strategy to Drive Conversions Read More »
